Promotional Models — the Missing Element of Your Marketing Strategy
Why promotional models are the crucial element of a successful marketing strategy
Human beings are wired to seek live interactions. Marketing professionals have long been aware of this behavioral principle and 61% of recently surveyed marketers believe that in-person events are the most critical marketing channel, representing a 20% increase in this opinion from 2019. Does your business strategy incorporate the benefits that live human interaction has to offer? If not, consider using the help of a reputable brand ambassador agency and hire professional spokesmodels.(Bizzabo 2020 Findings)
- 95% of respondents believe in-person events can have a major impact on achieving business goals.
- 85% of respondents in leadership roles have identified in-person events as critical for their company’s success.
- 20% more marketers from 2019 to 2020 believe in-person events are the most important channel for achieving business goals.
The three most popular types of event models requested from such agencies are:
Promotional models are individuals hired to represent your product or brand during a live event. Typically, they will greet people passing by the booth or table, engage them in a conversation about your offering, do a simple live demonstration, or hand out a sample.
While the term is often used interchangeably with promotional models, brand ambassadors can have slightly different responsibilities. Campaign organizers might require brand ambassadors to have an in-depth understanding of the industry, brand, and the product they are representing, sometimes acquired through attending paid training sessions.
Street teams for hire are entire groups of outgoing and charismatic staff that take your message to the highly trafficked areas of the city while handing out fliers with the business information and/or samples of the product.
So where should you turn to when looking for professional models for hire?
Choosing a reputable promotional modeling agency is an important step towards ensuring the success of your live event. Check how long the company has been in business, who are their past clients, what do they have to say about working together.
Julia Valler Staffing and Events prioritizes being transparent with all these details. The agency has been recognized as a high-end reliable provider of model staffing services since 2013. Additionally, the agency offers servers for hire and bartenders for hire, acting as a one-stop solution for all staffing needs.
A few examples of the successful marketing campaigns JV staff has executed to date include:
A creative and memorable street campaign during which Julia Valler promotional models were instructed to give away sunflowers and Solstice discount cards to the passerby in front of the store.
The company hired 30 Julia Valler event models to wear the new collection of Halloween costumes and special makeup. The campaign drew a lot of attention on social media.
Julia Valler team of brand ambassadors, hired for this socially-responsible Crown Royal campaign taking place during the NFL season, acted as Water B.O.Y.S. (Beverage Offsetters at Your Service) and handed out bottles of water with the purpose of reminding all game fans to moderate their liquor consumption and stay hydrated.
Taking into consideration recent statistics and coming from nearly a decade of experience in the business, Julia Valler Staffing suggests that live events and thoughtfully selected event spokesmodels take a permanent place in the arsenal of marketing strategies of any business that wishes to remain relevant.