The Journal
1. Focus on the Long Term For all this to work, you want to make sure you are focused on the long term. This post isn’t about how to “lure” customers in, then trick them into coming back; it’s about building relationships. While you are ultimately in business to make money, you can still establish […]
With Millennials (born 977-1997) current population being 71 million, generation Z still has time to catch up, only representing 23 million. Yet, growing rapidly. Social media and online content was a new concept to millennials but for those born late generation Z? It is simply a part of life. Thus, companies should now undertake newly-discovered traits […]
If you thought the use of chatbots was confined to larger companies, think again! According to research by Think Relay, which used data gathered by NerdyData, companies with less than 250 employees employ chatbots most frequently, with firms with just 1 – 10 employees, making up approximately 40% of all businesses with a chatbot. Dubbed as a “unicorn […]
There’s no silver bullet for online event marketing. Every event is unique, and audience specific. And in a swiftly changing digital world, marketing tactics that worked well for you yesterday might not be as effective today. Faced with an ever-expanding number of event marketing options, how can you choose the right promotional channels and strategies? […]
Commerce has always relied upon trust — we trust that a piece of paper printed by the government is worth a unit of value we call a dollar. We trust we’ll be paid for our work. Trust has always defined our professional lives but recently, trust has taken center stage. It’s now a significant economic […]
In 2018, 28.3% of US marketers will use Snapchat for marketing purposes, according to our forecasts. This year, we expect Snapchat to make more than $660 million in US ad revenues, an 18.7% increase from last year. How Many Marketers Are Using Instagram? This year, nearly seven in 10 US marketers will use Instagram […]
On September 7th, 1982, David Ogilvy, founder of the iconic agency Ogilvy & Mather, sent an internal memo to all of his employees. Sparsely titled, “How to Write,” Ogilvy laid out his commandments for producing clear and efficient written messages. Among them (at number five) was the simple doctrine, “Never write more than two pages […]