Amazon Air Duct Cleaning.
The clean air professionals.

We can breathe easy thanks to companies like Amazon Air Duct Cleaning Company, which has provided HVAC service to customers along the U.S. East Coast for over 10 years. But sometimes, even a company with an established image like Amazon’s needs a breath of fresh air. So when Amazon wanted to stand out amongst competitors and drive customer acquisition, they turned to Deneeze.

When Amazon approached us, they lacked direction for growth, but already had a reputation for quality service and market expertise. We leveraged that reputation to identify new market needs that supported a custom branding update and targeted advertising strategy.

To revamp Amazon’s image, Deneeze:

– developed a new logo and website

– designed a new portfolio of marketing assets: brand book, business cards, and electronic signatures

– outlined a digital advertising campaign

– created a new social media content strategy with key stakeholder engagement touchpoints

– developed a discount program to attract new customers

– generated new sales leads through marketing outreach

– launched a campaign to encourage customer service reviews

Developing a clear outline of Amazon’s expanded target market was the first step toward refining their budget and focusing marketing efforts for effective product placement, sales performance, and cost management. Establishing credibility and expertise in the residential and commercial services industry requires an image that feels both professional and relatable. And messaging that is direct, clear and credible, rather than overly marketed. The company’s competency and credentials should be elevated, while emphasizing the service’s primary benefit — improved air quality helps people breathe better and live a healthier life.

Knowing who a company serves and what it can offer is fundamental to shaping an image that resonates with clients. For that reason, Deneeze performed a meticulous review of Amazon’s philosophy and past positioning to develop a totally new, but authentic new look for their brand. After 40+ design iterations, Amazon chose a logo that showcases their unique strengths and personality, and that matches perfectly with their redesigned, highly-accessible website. Deneeze presented all of these assets in a comprehensive brand book that aligns Amazon’s new image with its company vision while directing future development.

With their updated image, Amazon was ready to find and serve new customers. To aid their efforts, Deneeze developed an expert campaign tailored to each of the company’s social networks. We crafted content to drive engagement and produce critical points of interaction, allowing Amazon to expand and deepen relations with potential customers.

With a whole new look and client base to target, Amazon Air Duct Cleaning far exceeded their initial goals for growth. Deneeze helped Amazon Air Duct Cleaning:

Increase customer acquisition to