Transporting goods from one place to another is a daily reality for UGN Logistics. With expert freight management and logistics expertise, UGN prides themselves in delivering reliability and efficiency. But when they decided to take their services nationwide, they needed help to make the haul. For that, they turned to Deneeze.
When UGN contacted Deneeze, they had already earned a significant client base through word-of-mouth recommendations, but lacked a cohesive brand identity. That became our starting point. Using strategic market analysis and pivotal client input, we identified the optimal solution for UGN as a unique, but straightforward image that communicated dependable and reliable transportation of goods as their key advantage.
Creating a well-designed logo was the first step toward bringing UGN’s newly-envisioned identity to life. UGN sought a design that was simple, but flexible enough for different applications.
To emphasize the company’s strengths of speed and power, Deneeze developed a sleek image of a winged truck in a vibrant color scheme that could be easily adapted across both static and dynamic contact points: freight banners, custom uniforms, business cards, hoodies, sweatshirts, hats, and outdoor advertising. Each hue carries a specific meaning:
– Black emphasizes the strength and reliability of the company
– Blue expresses stability and confidence
– Green adds harmony
To demonstrate the flexibility of UGN’s new logo along with various other creative assets Deneeze developed to support their brand identity, we created a visually-engaging brand book that included:
– Essential design elements: logo, colors, and fonts
– Branded assets: custom letterhead, business cards, cards for clients, envelopes, and presentations
– Customer documentation: packaging, invoices, receipts, and freight bills
– Visual design mockups for branded transport vehicles
Now that UGN had a newly-developed brand identity and creative assets to showcase their competitive advantages, they were ready to expand their reach to new customers. For that, Deneeze developed a social media marketing strategy tailored to the company’s social networks including:
With a tailored identity and targeted marketing strategy assembled by Deneeze, UGN Logistics found the success it was driving toward:
Increased traffic to the company site
and promoted pages on social
Іncrease in click-through rate
Іncrease in leads/conversions/updates
Increase in brand awareness
Over
views on the website per month
