In today’s world, rapid delivery of everyday items is the new norm. And in fast-paced markets, like New York, consumers expect their needs to be met with instant, same-day delivery. For that, they look to Buyk, an on-demand home delivery platform for household products and prepared meals. With a service so good, Buyk needed top-notch expertise to help spread the word. That’s what brought them to Vinci and Deneeze.
Deep insight into market needs and the ability to deliver a quality product is the key to success in the food delivery market, even for a growing business such as Buyk. Knowing that the two go hand-in-hand, Deneeze began by conducting an extensive analysis of Buyk’s current advertising activities to craft a strategy for expanding their existing market. Specifically, we sought to clarify Buyk’s potential customer base by identifying several key demand sectors:
– Individuals who might be reluctant or unable to carrying heavy bags of groceries
– Young parents and people juggling busy work schedules and domestic responsibilities
– Tech-savvy individuals who prioritize time spent on activities other than going to the store
– People who gain a sense of satisfaction from choosing nutritious food options that provide lifestyle benefits
The next step was to make a strong entrance into the sales market by raising awareness of Buyk’s service. To jumpstart their efforts, Deneeze developed a comprehensive marketing plan targeting their newly defined target market, outlining two primary goals for media: promote downloads for the Buyk app and increase orders through the application.
Our messaging across platforms was guided by the below strategic goals:
Finally, Deneeze conducted advertising outreach to media outlets that cover topics of interest for Buyk’s target audience:
With an expert PR and marketing campaign built by Deneeze, Buyk earned:
Article placement with an earned
media audience of
million
app downloads
increase in orders
increase in brand awareness
