New York Global Group
Move Confidently

Navigating the New York real estate market is no simple task. It takes deep insights, interpersonal connections and, most of all, quick access to credible information–all qualities that the team at NY Global Group possess. For that reason, they’ve earned the reputation as a leading real estate agency in New York City. The desire to display that reputation led them to Deneeze.

For us, helping NYGG amplify its achievements was simple. NYGG had worked to establish market credibility; our job was to make them shine. Deneeze started by reimagining NYGG’s corporate identity based on the understanding that proper branding is fundamental to real estate promotion. What NYGG needed was a sleek, trustworthy image that communicated market expertise and while attracting customer attention. From there, we focused our efforts on building brand uniqueness, individuality, and clear differentiation from competitive LCDs.

Deneeze developed an individualized brand book to direct the development of NYGG’s new brand image and identity. We crafted this image through meticulous planning, design and the creation of:

• A detailed outline of the target audience
• An updated company slogan
• An overview of data-driven market positioning
• Samples of the redesigned logo and website
• Tailored fonts used on the corporate website, brochures, and brand documents
• Printed marketing materials

Deneeze then went above and beyond in building an expertly-designed website to house NYGG’s new corporate identity. The result was a visually captivating, multi-page site to attract their target market through minimalist elements, sleek animation and elevation of the company slogan. The structure was also made with purpose. We built NYGG a multi-page site because apartments are a serious purchase. To make a decision, clients need to think through several factors carefully. NYGG’s site provides buyers access to company insights and all available offers quickly. The more information the buyer has, the more likely they are to take actions that could result in a successful transaction.

We also recognized that NYGG’s primary advantage is the expertise and knowledge of its diverse team of real estate agents. To introduce them to potential clients, we crafted dedicated bios for each agent to communicate the unique aspects of their expertise.

But the ingenuity of NYGG’s web presence doesn’t end there. Since the New York real estate market is fast-paced, clients are constantly seeking information quickly and on the go. To serve this need, Deneeze designed a user-friendly adaptation of the site for mobile devices, with optimized, organic searchability.

NYGG’s main goal in branding was to establish credibility and in-depth market expertise. They sought a slogan that was short and straightforward, but memorable. We worked closely with the client to develop a statement that captured the essence of their service: move confidently.

A company logo may seem like a small aspect of a brand’s identity, but Deneeze knows just how critical it can be. After detailed discussions with the client, Deneeze designed NYGG a logo that was sleek and minimal, and echoes the skyline of their primary target market, New York City.

With an updated look and new platform for engagement, Deneeze helped NYGG achieve: