The ongoing war in Ukraine has affected every one of its 44 million people, including millions of Ukrainian children and women. The pain and devastation inflicted on these individuals will impact our world for generations to come. But the stories behind their suffering are already at risk of fading from the public’s mind. Deneeze hears those stories and has a mission to make them known.
As a company founded on the democratic values of truth, free speech and social justice, Deneeze cannot ignore the destruction and violence that russia has unjustly brought on the independent state of Ukraine. For that reason, we will remain focused on drawing public attention to this global atrocity and the enduring impact it holds for our world and democracy. Every day, journalists, press liaisons, and ordinary citizens are risking their lives in Ukraine to report the realities of this war. It is our duty to make sure their voices are heard.
Deneeze has identified several key objectives for raising awareness of the crimes being committed against Ukraine. In particular, we are seeking to disseminate official, verified information through influential media channels, as well as fact-checking and reinforcing vital communications from the front lines. Above all, we stand ready and willing to help relevant voices find media opportunities and outlets to share their stories with a global audience. For Deneeze, this responsibility transcends the need to conduct business. We offer this service to support the safe evacuation of Ukrainian citizens from war zones on a pro bono basis.
One such citizen is Olesya Ostafieva. Olesya was nine months pregnant when she came face-to-face with the brutality of this war in her Kyiv apartment. She survived four strenuous days of intense shelling in the capital before realizing that her only chance for survival, and the survival of her child, was to escape. After spending several more days alone in her car, battling endless traffic and road closures, she finally reached safety in Poland. There, she was able to arrange travel to the U.S. and find a future for her growing family.
No individual in the 21st century should experience the cruelties that Olesya was forced to survive. Her story has to be heard. Knowing this, Olesya shared the horrors of her story and the strength of her survival in an interview, which Deneeze distributed to leading media companies including CNN, NY1, and ABC News, TODAY show and many more. We conducted this work with an enormous sense of honor and gratitude for the trust we were given to share Olesya’s story. The critical aspects of this work included:
– Mission-based media marketing
– Coordination of Olesya’s interview
– Dissemination of critical information and resources on social networks
Disinformation is one of Russia’s greatest weapons in this war. It is our responsibility to distribute transparent information in the hope that together, we can show the world the truth.
In the end, Deneeze helped Olesya’s story reach an extensive audience:
media impressions
reposts on social networks
